About Sie
Sie is a residential interior architecture and fit-out studio in New Cairo. A home designed around the people who live in it deserves to be built that way too, by a team that stays accountable from the first conversation to life after handover.
01
Sie means you.
Sie is a German word. Written with a capital S, it is the respectful, formal way of saying “you”.
The name points every project back to the person it is for, and to the respect that person is owed: your routines, your relationships, the things you keep. The design starts there, not with a style.
02
Interior architecture comes before decoration.
Most interiors are judged on the day they are photographed. We would rather be judged on an ordinary weekday, two years later.
Life-centered interior architecture means the plan, circulation, storage, light and services are shaped by how the household actually lives, before a single finish is chosen. Style follows from that. It is never the starting point, and it is never ours to impose.
A carved timber arch that turns a corridor wall into a room of its own.
03
When design and construction are bought separately, the gaps between them become the client’s problem. Drawings are interpreted rather than followed, decisions get made on site under pressure, and the homeowner ends up coordinating people who should be coordinating each other.
Every handover between parties is a place where intent can be lost, and every unresolved question finds its way back to you.
Sie
One team holds the brief, the drawings, the budget and the site. When something needs a decision, you hear it from people who understand the whole project.
The people who draw your home are the people who answer for it on site.
04
A home should do more than photograph beautifully. It should understand the people who live in it.
Stillness, Identity and Evolution guide how we design spaces that feel considered today and continue to work as life changes.
Clarity without noise.
We reduce unnecessary visual and spatial noise through clear circulation, thoughtful storage, considered lighting and fewer, better-resolved elements. Calm comes from a plan that removes friction before a finish is chosen.
The reflection of the inhabitant.
Your home should reflect you, not a preset style or a designer’s signature. We plan from your routines, relationships, habits and the things you keep. What you already own and love is part of the brief, not an obstacle to it.
The intelligence of a space that grows.
Children grow. Families change. Routines evolve. We design for that reality through adaptable planning, materials chosen to age well and continued involvement after handover.
05
“We promise to create spaces that are unmistakably yours, designed with intention, built with precision and care to evolve with life.”
The Sie brand promise
06
Human wellbeing and quality of life.
Sie stands for a better quality of life, shaped by clarity, balance and intention.
We believe wellbeing improves when friction is reduced, decisions are thoughtful, and everyday experiences feel calm and supportive. For us, human wellbeing is not an abstract value. It is the standard our choices are measured against.
In practice, that means designing for comfort, calm, safety and ease, and thinking about everyone a home has to serve, including children, older family members and people with different physical needs.
Our purpose is to honor the full complexity of human life through technical expertise, and to support people as they evolve, express themselves and belong.
07
We consider people and the planet together. A home that is built well, used well and kept for a long time is one of the most responsible things we can deliver.
We would rather show these choices project by project than make broad claims.
08
Our technical standards are European-informed. We look to European building codes and standards as a reference for how a space should be detailed, made safe and built to endure.
It is a benchmark we choose to work towards, not a certification or membership we claim.
09
Sie brings more than 25 years of architecture, execution and technical-delivery experience to every project, and has delivered more than 100.
Sie is led by its co-founders, Eng. Hisham Ghoneim and Nihal Farouk, who brings brand, client experience and operations into the same team that designs and builds.
10
Whether you are renovating an existing home or starting with an unfinished space, tell us what you have, what needs to change and how you want to live in it. The first conversation is exploratory, not a sales pitch.
Our residential fit-out projects typically start from an execution value of EGP 2 million.